Search Engine Marketing – A Perfect Blend of SEO, SEM, and Social Media

By [http://ezinearticles.com/?expert=Julie_Ross]Julie Ross Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company’s exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. And your business enjoys stronger branding and customer loyalty in the process. Many of your competitors are already using SEM in an attempt to capture a...

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SEO and SEM Explained in Plain English

SEO and SEM Explained in Plain English For the Non-Tech Business Owner By [http://ezinearticles.com/?expert=Thomas_M_Elliott]Thomas M Elliott Search Engine Optimization (SEO) is akin to producing a TV commercial. That is, it is PREPARATORY work designed to get the website ready to be marketed, much like how producing the TV commercial involves editing, formatting, and fine tuning. Once the site is optimized, it’s ready to be put out in front of the public’s face (and the search engines). Marketing the site is the process of calling attention to it, and continuing to enhance the...

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What Is SEO Anyway?

By [http://ezinearticles.com/?expert=Patricia_Tuley]Patricia Tuley Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers. Many long-time SEO’s are now looking at the big...

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